I have been trying to keep names of companies out of the blog just so I am not revealing information I don’t have authority to release, but hey they had it in the title so hopefully that’s ok.

This was the session I was most looking forward to, unfortunately I was really disappointed.  The presenter was a marketing guy and it showed, the first 30 minutes were spent showing off Bing.  I will admit some of the things that were shown were interesting but they didn’t seem to directly relate to how they were using Insight.

Key points made by the Omniture presenter:

• Insight is “the” insight multi-channel  tool
• It provides the 360 view of the customers
• It is unbounded by cubes
• Grouped by customer based on time
• Is a huge segmentation engine

Interesting items from the customer presenter:

• They used Insight to track the performance and effectiveness of their advertising campaigns.
• By identifying the advertising initiatives they could report on the effectiveness of the advertising and the retention of the user.
• By incorporating data from the ad agencies they were able to report on the cost of acquisition and the long term value of the relationship with the user.
• It was also interesting to see how sampling the data was sufficient for them to get good value out of the data. - If only I could convince my users of the value of sampling.

Like I said I was disappointed with how little focus was given to Insight in this presentation.  It was good however to see another example of how people use Insight to provide real business value.  I am interested to see what other people thought.