Update your Lookups for Windows Phone 7

Windows Phone 7

Windows Phone 7 Home Screen

If your company is starting to focus on Mobile news of new phones should always make you think about updating your lookup files.  The OS lookup file is the primary one to update but you might have others.  Now I am assuming you have already added iPhone, iPad and Andorid since you installed Omniture Insight, so now is the best time to add a new line for Windows Phone 7.  It launched in Europe, Singapore and Australasia on October 21, 2010, and is due to launch in the US & Canada on November 8, 2010, with Asia to follow in 2011.

The new user agent will be

Mozilla/4.0 (compatible; MSIE 7.0; Windows Phone OS 7.0; Trident/3.1; IEMobile/7.0)

I plan on adding “Windows Phone OS 7.0″ with a name of “Windows Phone 7″ to my OS lookup file.  I also have a custom dimension that groups all the mobile phones that I will need to update.  Good luck trying to stay ahead of the mobile OS wave.

KM

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